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Content Ideas for Ads and Brochures When Selling Your Home

Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you're marketing materials?

Content

To the degree possible include key information in you're ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?

10. A beautiful garden?

Don't be shy. Mention the best features to set your home apart from others for sale.

A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as "waterfront property," nor would I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views."

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

Raynor James is with http://www.fsboamerica.org - providing homes for sale by owner, "FSBO", properties. Are you thinking, "Should I sell my home?" Visit http://www.fsboamerica.org/seller.cfm to sell your home sale for free for one month.

MORE RESOURCES:

German Stocks Fall Most Since January; Hypo Real Estate Slumps - Bloomberg

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd width=80 align=center valign=topfont style=font-size:85%;font-family:arial,sans-serifa href=http://news.google.com/news/url?sa=Tct=us/0i-0fd=Rurl=http://news.sky.com/skynews/Home/World-News/German-Government-Rescues-Hypo-Real-Estate-Say-Reports/Article/200810115113513%3Flpos%3DWorld_News_News_Your_Way_Region_8%26lid%3DNewsYourWay_ARTICLE_15113513_German_Government_Rescues_Hypo_Real_Estate%252C_Say_Reportscid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNE0XEj-dL0VBlMW_dAT9liloajeKwimg src=http://news.google.com/news?imgefp=aygRKfHZ7foJimgurl=news.sky.com/sky-news/content/StaticFile/jpg/2008/Oct/Week1/15113669.jpg width=80 height=45 alt= border=1brfont size=-2Sky News/font/a/font/tdtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/0-0fd=Rurl=http://www.bloomberg.com/apps/news%3Fpid%3D20601100%26sid%3DapMYnS6j53Zk%26refer%3Dgermanycid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNGlY3elW06BkWcN4VW0XmRRdaMn9gGerman Stocks Fall Most Since January; Hypo bReal Estate/b Slumps/abrfont size=-1font color=#6f6f6fBloombergnbsp;-/font nobr2 hours ago/nobr/fontbrfont size=-1Hypo bReal Estate/b, the nation#39;s second-biggest commercial- property lender, tumbled 37 percent as the government and the country#39;s banks and insurers agreed b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-1fd=Rurl=http://www.youtube.com/watch%3Fv%3DZz0F4-iutWccid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNFtjOQ8RZ-y7a0KIgcUQMDHvRiu6gVideo: Wall St.#39;s worst week in 7 years/a font size=-1 color=#6f6f6fnobrReutersVideo/nobr/fontobject width=448 height=356param name=movie value=http://www.youtube.com/v/Zz0F4-iutWc/paramparam name=wmode value=transparent/paramembed src=http://www.youtube.com/v/Zz0F4-iutWctype=application/x-shockwave-flashwmode=transparentwidth=448height=356/embed/objectbr/fontfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-2fd=Rurl=http://www.marketwatch.com/news/story/hypo-real-estate-tripped-funding/story.aspx%3Fguid%3D%257B2B1A4778-8429-4E11-88E0-96FD0D888991%257D%26dist%3Dmsr_1cid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNF0q8sBdVfuTygD901gh4YMl_6iCgHypo bReal Estate/b tripped by funding strategy/a font size=-1 color=#6f6f6fnobrMarketWatch/nobr/font/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/0-3fd=Rurl=http://www.dw-world.de/dw/article/0,2144,3692522,00.htmlcid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNFojXAbU42UXV6Oh1dv5avdt8IiPQGermany Rescues Hypo bReal Estate/b/a font size=-1 color=#6f6f6fnobrDeutsche Welle/nobr/font/fontbrfont size=-1 class=pa href=http://news.google.com/news/url?sa=Tct=us/0-4fd=Rurl=http://www.marketwatch.com/news/story/german-officials-move-save-hypo/story.aspx%3Fguid%3D%257B99F9DBD1-3CCB-4FD9-A31D-248BFE852C56%257D%26dist%3Dmsr_1cid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNHIdFHCAAOiJoaO7ScAM0IlGCMaXgnobrMarketWatch/nobr/anbsp;- a href=http://news.google.com/news/url?sa=Tct=us/0-5fd=Rurl=http://www.marketwatch.com/news/story/germany-moves-rescue-hypo-real/story.aspx%3Fguid%3D%257BD97E28E7-42B0-4DE5-B730-13B59C349C04%257D%26dist%3Dmsr_1cid=1251970064ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNGczHYHQVztHMTZRn96w7-Paw6PxQnobrMarketWatch/nobr/a/fontbr/font class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1251970064hl=ennobrall 2,195 news articles/nobr/a/font/div/font/td/tr/table

Real estate roundup: BPA leases Vancouver space - Bizjournals.com

table border=0 width= valign=top cellpadding=2 cellspacing=7trtd valign=top class=jfont style=font-size:85%;font-family:arial,sans-serifbrdiv style=padding-top:0.8em;img alt= height=1 width=1/divdiv class=lha href=http://news.google.com/news/url?sa=Tct=us/1-0fd=Rurl=http://www.bizjournals.com/portland/stories/2008/10/06/daily2.htmlcid=1254855186ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNGYEGlINO6Ii1qjb96SEDvlqYpaQAbReal estate/b roundup: BPA leases Vancouver space/abrfont size=-1font color=#6f6f6fBizjournals.com,nbsp;NCnbsp;-/font nobr1 hour ago/nobr/fontbrfont size=-1New amp; Neville bReal Estate/b Services represented Cricket. •Foam Street Investments LLC purchased The Parkview Apartments, a 104-unit complex at 7808 NE 12th b.../b/fontbrfont size=-1a href=http://news.google.com/news/url?sa=Tct=us/1-1fd=Rurl=http://www.heraldtribune.com/article/20081006/ARTICLE/810060402/2058/NEWS%3FTitle%3DReal_estate_dealscid=1254855186ei=Il_qSNCeL6qi9gT63NhAusg=AFQjCNHVV-tCh2FeWf_AzizYAEkyzgnDNAbReal estate/b deals/a font size=-1 color=#6f6f6fnobrSarasota Herald-Tribune/nobr/font/fontbrfont class=p size=-1a class=p href=http://news.google.com/news?sourceid=navclientie=ISO-8859-1rls=GGLG,GGLG:2005-22,GGLG:enncl=1254855186hl=ennobrall 4 news articles/nobr/a/font/div/font/td/tr/table

Blumberg Capital Partners Completes Two-Year Real Estate ... - MarketWatch

Real estate wrap: Rowan opens first building at technology park - Bizjournals.com

Commercial real estate feels pinch - Minneapolis Star Tribune

The 2008 Real Estate Review Is the Most Comprehensive Guide to the ... - MarketWatch

Analysts cautious commercial real estate outlook - Forbes

Hypo Real Estate, Deutsche Bank, Metro: German Equity Preview - Bloomberg

Japan Stocks Fall on Hypo Real Estate Bailout, US Job Losses - Bloomberg

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Bank exposure to real estate sector climbs by 5.2% in June - BusinessWorld Online

Real-Estate - Google News

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